Branding packages

Branding is about creating positive perceptions in people’s minds and love in customer’s hearts. Your logo and branding should reflect the personality of your business – so invest in professional branding that is memorable, builds trust and gets an emotional response.

Basic Logo

Package

 

This logo design package is ideal for small businesses who are starting out and need a logo to help start their brand journey.

  • 1 x logo concept as 2 slight variants to choose between
  • Up to 2 minor revisions of chosen design
  • Final logos: primary logo + secondary logo (simplified version of primary) 

A custom single-page style sheet

Includes:

  • Primary + secondary logo
  • Basic colour palette
  • Fonts of logo (if applicable)

Essential Branding Package

 

Need more than just a logo? This offer will give you a clear path for you to take your brand forward with well-guided direction.

  • 2 x different logo concepts
  • Up to 2 minor revisions of chosen design
  • Final logos: primary logo + secondary logo (simplified version of primary) 

Print/web files + 1 round of minor changes each:

Choose any 2:

  • 1 x personal/generic business card (PDF) or
  • 1 x personal/generic email signature (PNG) or
  • Letterhead (PDF) or
  • Sticker design (PDF) or
  • 1 x social media profile pic (of logo) + Facebook cover banner (JPG)

A custom multipage style guide to help with brand consistency going forward

Includes:

  • Primary & secondary logo
  • Full brand colour palette
  • 2-3 brand fonts
  • 1 x brand pattern / texture
  • 2 x stationery elements look & feel/mock ups

Luxe Branding Package

 

With the premium offer, you’ll be equipped with your brand direction and the necessary ready-files to hit the ground running!

  • 2-3 x different logo concepts
  • Up to 2 minor revisions of chosen design
  • Final logos: primary logo + secondary logo (simplified version of primary) 

Print/web files + 1 round of minor changes each:

  • 1 x personal/generic business card (PDF)
  • 1 x personal/generic email signature (PNG)
  • 1 x Letterhead (PDF + MS Word doc template)

1 x social media profile pic (of logo) + Facebook cover banner (JPG)

  • Custom pattern
  • Any additional graphic shapes, lines or other elements that flesh out your brand’s visual theme (PDF)
  • 2 x high quality stock photos/ images to support your brand

Custom double-sided A5 or DL flyer designed using copy and any additional images provided by client

A custom multipage comprehensive style guide to help with brand consistency going forward.

Includes:

  • Brand summary introduction page
  • Primary + secondary logo + usage rules
  • Full brand colour palette
  • 2-3 brand fonts
  • Brand’s graphic elements
  • 3 x stationery elements look & feel/mock ups
brand guide
Example of a style sheet of the Basic Logo Package

The logo design process

Please complete a branding questionnaire to help us learn more about your business, target market, competitors, goals, and design preferences.

I will get back to you with a few more questions to clarify things, and then send over a project proposal / quote for your approval. The 50% deposit payment is then required to reserve your place in my queue. 

Inspiration collection is done through either sharing images via email or a shared Pinterest Board to get an idea of what you are drawn to in terms of design and feel. This will be used (in addition to your filled-in questionnaire) to develop the tone and mood of the brand as well as the custom colour palette going forward.

After completing the research and establishing a direction with you, I’ll sketch and refine ideas until I have the best logo concepts to present to you. 

I’ll then send you a PDF presentation and explanation of the logo concept/s, the inspiration behind as well as other elements to support it. 

You’ll choose one of the logo options and give feedback on your choice. I’ll make the round of minor changes and design the included stationery etc included in the package and send back to you for sign-off. You may purchase an additional round of changes or any other add-on services should you wish to. 

Once we reach sign off, the final payment will be due. The brand style guide and final necessary print and web-ready artwork/files will be put together and delivered to you via email or Dropbox. 

Add-on services

  • +1 logo concept development
  • +1 round of changes
  • Changes billed per hour
  • Business card
  • Email signature
  • Letterhead
  • Label design
  • Illustrated icons
  • Illustrated seamless pattern
  • Sticker design
  • Flyer design
  • Social media profile + banner
  • Signage
  • Print + web ads
  • Brochure
  • Social media template
  • Other

Please note, although I do not offer printing services, I will happily liaise with your chosen printer to help get your artwork printed perfectly